Wednesday, May 15, 2013 #

SSI Rolls Out Red Carpet for 18th Annual SAMMY Winners

Electronic security professionals arrived at SECURITY SALES & INTEGRATION’s 18th Annual SAMMY Awards in Las Vegas on Tuesday to honor the industry’s top sales, marketing, business and installation practices.
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Tuesday, February 12, 2013 #

SSI Announces 18th Annual SAMMY Award Finalists

SECURITY SALES & INTEGRATION proudly announces the finalists for the 18th annual SAMMY (Sales and Marketing) Awards.
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Tuesday, February 05, 2013 #

SSI Receives 200+ SAMMY Award Entries

SECURITY SALES & INTEGRATION invites all electronic security professionals to take part in the 18th Annual SAMMY (Sales and Marketing) Awards. The 10th annual SSI Hall of Fame induction will also take place during the April 9 ceremony in Las Vegas.
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Monday, November 12, 2012 #

Show Off Your Marketing Program! SAMMYs Entries Due Dec. 21

SECURITY SALES & INTEGRATION is accepting entries to the 18th annual SAMMY Awards. Held each year on the eve of ISC West, the program honors installing security contractors who exemplify professionalism in their sales, marketing and installation endeavors.
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Monday, July 02, 2012 #

Hitting All the Right Marks With ‘Multiple Vehicles’

Creating an integrated marketing campaign often entails leveraging numerous online and traditional media, resources, and customer touch points to accomplish specific marketing objectives. Be it lead generation, building brand awareness or customer upselling, the intent of an integrated campaign is to create a whole that’s greater and more effective than the sum of its parts. It is in this regard, despite stiff competition from competing entries, Protection 1 earned the nod from SAMMY judges in t
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Brochure Serves as Effective Tool for Sales Team

Featured on the cover of the Stanley Convergent Security Solutions (CSS) small business brochure, left, is a woman with a warm, friendly smile holding a sign that reads, “Open.” Directly below the image, is the tagline: “Security to help your small business GROW.”
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Simple Design Evokes Product Offerings

When the marketing department of Irving, Texas-based Devcon Security began redesigning the company’s antiquated logo, it took on a huge undertaking. Because Devcon had originally started out in the construction business, the new logo needed to reflect the security industry.
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Promo Gift Jumpstarts Driver Safety Initiative

Being in the business of providing safety and security, Davenport, Iowa-based Per Mar Security Services wanted to provide customers with something useful for their everyday lives.
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Consistency Is Key to Driving New Business

J. Matthew Ladd, president of Exton, Pa.-based The Protection Bureau, sums up his company’s general marketing philosophy in two words: brand recognition. It’s a strategy that works well for the privately held company, which earns $15.5 million annually. In fact, brand recognition won The Protection Bureau the SAMMY for Best Vehicle Graphics Design.
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Easing Customer Woes Through Broadcast Advertising

The ringing siren of a home intrusion alarm immediately alerts listeners of the SAMMY Award-winning radio ad from Nashville, Tenn.-based ADS Security. A warm, friendly voice follows and says, “Did you hear that? Chances are so did your neighbors. It’s the sound of a burglary or a home invasion being stopped in its tracks. It’s the sound of a home security system doing its job.”
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Overhauled Online Presence Brings in More Leads

In 2009, cable operator Source Cable Ltd. of Hamilton, Ontario, Canada, decided to branch into the electronic security business. What resulted was Source Security Services, a full-service integration company with roughly 2,000 monitored accounts.
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Hooking Customers With a ‘Call to Action’

When Protection 1 set out to design a display ad geared toward communicating the solutions it unveiled at ASIS 2011, a key goal was to achieve call-to-action effectiveness. Mission accomplished: The ad was placed in several industry publications, online and distributed via E-mail. Of the nearly 700 E-mails sent to ASIS attendees, P1 says it received more than 4,000 clicks and thousands of national account brochure downloads.
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Connecting Readers to the Company Brand and Family

An effective newsletter can produce many benefits, including building brand awareness, improving reputation and credibility, and keeping customers informed about your company.
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Spirit of Corporate Philanthropy Runs Deep at ADS

Given the consistently impressive entries for the category each year, one of the toughest aspects of being a SAMMY judge is crowning a single winner for Community Outreach. In this year’s program, ADS Security is a worthy standout.
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SSI Spotlights Sales & Marketing Best Practices at 17th Annual SAMMY Awards

Joined by many electronic security professionals from throughout North America, SECURITY SALES & INTEGRATION hosted the 17th Annual SAMMY Awards on Tuesday at the Venetian Resort Hotel Casino. Each year the event honors some of the industry’s top sales, marketing, business and installation practices.
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Wednesday, February 22, 2012 #

SSI Reveals 17th Annual SAMMY Award Finalists

SECURITY SALES & INTEGRATION proudly announces the finalists for the 17th annual SAMMY (Sales and Marketing) Awards. The SAMMY Awards is the industry’s only program of its kind to recognize and honor installing security dealers and integrators for their marketing, business, installation and overall excellence.
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Friday, February 17, 2012 #

Facebook Feature Can Help Dealers Target Marketing

Installing security contractors looking to strengthen their marketing efforts in targeting specific neighborhoods that house their customer demographics can now consider a new service offered by Facebook.
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Atronic Provides Security Systems for Domestic Violence Victims

As part of its philanthropic efforts, Atronic Alarms has partnered with the Domestic Violence Protection Services Agency (DVPSA) to offer electronic security systems to victims of domestic violence in the Kansas City metro area.
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Pinnacle Security Provides Disaster-Proof Homes for Belizean Families

Through its "Securing Hope" charitable initiative, Pinnacle Security representatives recently traveled to Belize to help construct disaster-proof housing for needy families in support of the nonprofit organization Domes for Belize.
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Wednesday, September 14, 2011 #

SAMMY Awards Program Now Accepting Entries

SECURITY SALES & INTEGRATION is accepting entries to the 17th annual SAMMY Awards
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Monday, July 11, 2011 #

Giant Project Stands Tallest in the Big Apple

The scale and scope is staggering. Integrator Security Management Systems designs and deploys a comprehensive security solution featuring 1,183 cameras for a Manhattan-based development’s 110-building, 80-acre site encompassing more than 30,000 residents. See why the amazing multiyear project won SSI’s 2011 Integrated Installation of the Year Award.
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Monday, June 13, 2011 #

Social Media Platform Works Wonders for Charities, Company and Employees

The hope is that companies and individuals engage in philanthropic efforts for their own sake in the pursuit of creating a better world in which to live. And that certainly is a great place to start and reward enough; however, the fact is such endeavors for a business typically results in happier, more fulfilled employees and a groundswell of communal goodwill for the commercial enterprise as well.
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Giving a Gift That’s Right On Target

Was a time when promotional items were pretty much a standard practice for most companies. Not so much anymore as the novelty appeal of coffee mugs and pens has lost its luster, and the recession has made the expenditure of much beyond that prohibitive to many operators.
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More Images, Less Text Wins Clients

When developing its sales and marketing tools, the executive team at Beltsville, Md.-based ASG Security, a perennial SAMMY winner, keeps one thing in mind. “Everything we create first and foremost supports the salesperson on the street,” says the company’s Senior Vice President of Sales and Marketing Bob Ryan.
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Customer Education Brings New Business

As one of its strategies to gain business, Urban Alarm of Washington, D.C., which has a mix of residential and commercial customers, educates its existing and prospective clients. The company does that with its Security Strategies newsletter, which earned Urban Alarm the SAMMY award for Best Company Newsletter.
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