Wednesday, September 14, 2011 #

SAMMY Awards Program Now Accepting Entries

SECURITY SALES & INTEGRATION is accepting entries to the 17th annual SAMMY Awards
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Monday, July 11, 2011 #

Giant Project Stands Tallest in the Big Apple

The scale and scope is staggering. Integrator Security Management Systems designs and deploys a comprehensive security solution featuring 1,183 cameras for a Manhattan-based development’s 110-building, 80-acre site encompassing more than 30,000 residents. See why the amazing multiyear project won SSI’s 2011 Integrated Installation of the Year Award.
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Monday, June 13, 2011 #

Social Media Platform Works Wonders for Charities, Company and Employees

The hope is that companies and individuals engage in philanthropic efforts for their own sake in the pursuit of creating a better world in which to live. And that certainly is a great place to start and reward enough; however, the fact is such endeavors for a business typically results in happier, more fulfilled employees and a groundswell of communal goodwill for the commercial enterprise as well.
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Giving a Gift That’s Right On Target

Was a time when promotional items were pretty much a standard practice for most companies. Not so much anymore as the novelty appeal of coffee mugs and pens has lost its luster, and the recession has made the expenditure of much beyond that prohibitive to many operators.
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More Images, Less Text Wins Clients

When developing its sales and marketing tools, the executive team at Beltsville, Md.-based ASG Security, a perennial SAMMY winner, keeps one thing in mind. “Everything we create first and foremost supports the salesperson on the street,” says the company’s Senior Vice President of Sales and Marketing Bob Ryan.
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Customer Education Brings New Business

As one of its strategies to gain business, Urban Alarm of Washington, D.C., which has a mix of residential and commercial customers, educates its existing and prospective clients. The company does that with its Security Strategies newsletter, which earned Urban Alarm the SAMMY award for Best Company Newsletter.
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New Look Web Site Delivers More for the Customer

Last year Vector Security introduced a redesigned Web site incorporating a rich array of new content categories to foster customer relationships. Also new are account maintenance capabilities and other interactivity to build site traffic.
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A Graphics Design That Drives New Sales

For Ron Oetjen, president of Raleigh, N.C.-based Intelligent Access Systems (IAS), the unveiling of his new vehicle wrap in December 2010 had a singular mission: Drive new sales calls.
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Big Dividends in a Small Market

TnT Security Services’ SAMMY-winning television ad opens with an animated depiction of the Tulsa, Okla., city center skyline. As a catchy jingle plays, the company’s bright yellow yard signs begin raining down to quickly populate the surrounding residential neighborhoods. The music fades and a woman, joined by her young daughter outside their home, pitches her affordable monitoring rate and suggests, “Don’t wait until it’s to late … call TnT Security Services today.”
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The No. ‘1’ Rule of Rebranding

As it revamps its image, Romeoville, Ill.-based Protection 1 has made a tiny, but significant, difference to its name. (Hint: “1” replaces “One”). So, what prompted the change?
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Telling the Whole Story Behind a Company Name

For potential customers in Western New York who may not be familiar with Amherst Alarm, there is much more to the company than its name can ever suggest. Thus the sales brochure plays an important role in helping spread the Buffalo-based company’s message about its diverse portfolio.
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Achieving the Perfect Balance of Consistency and Customization

Consistency of message and repetition are two of the most fundamental qualities of a successful marketing program. The first element pertains to branding and creating an emotional reaction (often subconscious) to that company that clients and prospects will associate with it, while the latter component is essential to instill permanency of that messaging. One of the electronic security industry’s most proficient marketers, Stanley Convergent Security Solutions (CSS), continues to excel with demo
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Thursday, April 14, 2011 #

SSI Honors Sales and Marketing Excellence at 2011 SAMMY Awards

LAS VEGAS — SECURITY SALES & INTEGRATION hosted its 16th annual SAMMY Awards at the Venetian Resort Hotel Casino in Las Vegas on April 5 in an effort to recognize security dealers and systems integrators who exemplify professionalism in their sales, marketing and installation endeavors.
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Thursday, February 17, 2011 #

SSI Announces 16th Annual SAMMY Award Finalists

TORRANCE, Calif. — SECURITY SALES & INTEGRATION is proud to announce the finalists for the 2011 SAMMY (Sales and Marketing) Awards! Now in its 16th year, the SAMMY Awards is the industry's only program of its kind to recognize and honor installing security dealers and integrators for their marketing, business, installation and overall excellence.
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Thursday, September 23, 2010 #

2011 SAMMY Awards Entries Deadline Extended to Jan. 21!

SECURITY SALES & INTEGRATION is putting out the call for entries to the 16th annual SAMMY Awards. As the security industry's original sales, marketing and installation awards program, dealers and integrators are urged to tout their successes and accomplishments.
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Thursday, August 26, 2010 #

New Champ Tops the Integration Arena

In a project demanding immense skill, Stanley Convergent Security Solutions (CSS) blends a multitude of old and new systems into a thoroughly integrated solution controllable from a single command point. The company marshals the full measure of its considerable resources to exceed the expectations of Indiana’s Conseco Fieldhouse, subsequently winning SSI’s 2010 Integrated Installation of the Year Award.
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ASG’s Award-Winning Ascent

All ASG did in 2009 was post its seventh consecutive record year of revenue growth. Even in the toughest of times, this thriving regional provider — SSI’s 2010 Installer of the Year — stands as a testament to the power of shrewd management and relentless drive.
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Wednesday, June 02, 2010 #

2010 SAMMY Awards Gallery

This gallery contains photos from the 2010 SAMMY Awards ceremony, held at the Venetian Resort Hotel Casino in Las Vegas on the eve of ISC West (March 23). Click here to view.
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Wednesday, May 26, 2010 #

Brand Awareness Helps Conservative Company Flourish

Established in 1982, Lenexa, Kan.-based Atronic Alarms considers itself to be a conservative marketer, relying mostly on its existing client base and word-of-mouth referrals. It’s rare the company places ads in publications, but when it does, the goal is not to use scare tactics to attract potential customers. Instead, Atronic positions its ads more for branding and awareness.
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Practical Gifts Keep Clients Happy

When thinking about the perfect giveaway items to give out to clients, Exton, Pa.-based The Protection Bureau President Matthew Ladd strives to give the people what they want, and more importantly, what will be useful to them. So far, this tactic has worked, especially since this is the second year the company has earned the Best Promotional Giveaway Item SAMMY.
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JCI Web Site Aims to Raise Systems Integration Profile

Johnson Controls Inc. (JCI) may be synonymous with systems integration among electronic security professionals, but outside the industry the company’s life-safety services apparently do not enjoy anywhere near the same degree of recognition as its building automation business.
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Regular Communications Maintain Customer Connections

The headline story on the next edition of The SecurTek Monitor will likely crow about the Yorkton, Saskatchewan, Canada-based monitoring specialist running its string of consecutive SAMMY Awards for Best Newsletter to an amazing three in a row. The quarterly publication is only a couple of pages, but is very polished looking and full of safety tips, systems/services updates and company news.
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Don’t Underestimate the Payback of Giving Back

As big as it is in size, with more than 2,000 employees working out of more than 75 branch locations generating in excess of $465 million, Naperville, Ill.-headquartered Stanley Convergent Security Solutions (CSS) has proven its collective heart is just as large. In 2009, the Stanley Gives Back program helped more than 35 different charities across the nation, donated in excess of 12,000 hours in volunteer work and raised more than $102,000 for assorted philanthropic causes.
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Vehicle Graphics Design Is No Idle Mission

After taking home the SAMMY for Best Overall Integrated Marketing Campaign in 2009, Smith & Wesson Security Services found itself back in the limelight this year with its winning vehicle graphics design entry.
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Spreading the Security Message With Radio

Vector Security’s SAMMY Award-winning radio broadcast ad opens with an upbeat female voice declaring on an outgoing answering machine message, “Hi, Steve and Margie aren’t home. We’re taking the vacation of a lifetime! That’s right; no one will be home for the next three weeks.”
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