ASG Security
Best Vehicle Graphics Design
sponsored by NBFAA
Beltsville, Md.-based ASG Security is no newcomer to the SAMMYs. The company has repeatedly proven its hard work and inventive marketing initiatives are successful and award-worthy. ASG, which designs, installs, services and monitors intrusion, fire, access and video surveillance systems, won four SAMMYs last year - Community Services Program, Company Logo Design, Promotional Giveaway Item and Residential Sales Brochure. This year, the company walked away with recognition for the Best Vehicle Graphics Design.
"We chose a more traditional approach for our fleet design by going with a bold color scheme and oversizing our logo to get it noticed," says ASG Senior Vice President of Sales & Marketing Bob Ryan. "Many times, it's the off-the-wall creative approach that wins this award. But in 2008, the judges showed an appreciation for a traditional design done to the maximum."
ASG, which was founded as Alarm Security Group LLC in 2002, involves employees on all levels in the design and feedback process of its marketing endeavors. The company's 700 employees serve in excess of 135,000 commercial, residential and government customers in the Mid-Atlantic region and throughout the state of Texas.
"Feedback from the grassroots level of your organization is the best indicator of the job you've done," Ryan says. "We won't brand just for branding sake; we expect impactful pieces that will help us grow."
With an expanding marketing budget, ASG has been redirecting its focus to de-emphasizing Yellow Page advertising media while ramping up local search engine marketing lead generation.
Ryan says the creation of materials is the difficult part of the marketing process. "Even though ASG is a $100 million company, our marketing 'department' is me and part of another person," he says. "Finding the time to do it right is a real challenge."
Even so, Ryan is preparing to embark on a highly targeted E-mail marketing campaign for ASG - one he hopes to receive SAMMY recognition next year.
Print | posted on Tuesday, June 02, 2009 3:31 PM