Stanley Convergent Security Solutions (CSS)
Best Sales Brochure
sponsored by Tri-Ed
Naperville, Ill.-headquartered Stanley Convergent Security Solutions (CSS) takes no prisoners when it comes to delivering the highest standards of security solutions, professionalism and customer service. This is reflected in marketing campaigns and materials that have made Stanley CSS, dating back to when it was HSM Electronic Protection Services, a fixture at the SAMMY Awards program.
"We select items, materials, programs and designs that differentiate our company from other providers in the security industry, and also reinforce our position of high-quality, innovative offerings with unparalleled customer service," says Director of Marketing Beth Tarnoff. "We use a unique consultative and custom approach in the Stanley CSS marketing program that differentiates us among the competition."
With the muscle of tool-making giant Stanley Works behind it, Stanley CSS is a fast-growing security services and monitoring provider with 300,000+ customers and an estimated $450 million in annual revenues. Although the company saw its unprecedented run of three straight Overall Integrated Marketing Program awards end, Stanley CSS 
bagged two more trophies, including Sales Brochure, and was a finalist in five other categories.
"The brochure was created to communicate in-depth information about every online, real-time eService Stanley CSS offers effectively, efficiently and in a visually appealing way," says Tarnoff. "The concept is 'Faster, Smarter, Sharper, Easier, Clearer.'" In addition to the piece's striking looks and succinct messaging, Tarnoff says it has contributed to a rise in recurring services and revenue. Unlike some operators, Stanley CSS carefully monitors its marketing efforts.
"Most of our programs have a specific phone number, E-mail address or promotional code so as soon as the lead comes in we know what program generated this lead," says Felix Gonzales, a Stanley CSS vice president. This helps link expenditures to revenues, which has never been more critical. "Due to the economy we continue to challenge and evaluate every initiative; pushing everyone to be more diligent with every dollar spent," says Tony Byerly, president, Stanley CSS North America. "Each program or campaign is meticulously tracked for ROI and overall effectiveness."
Find out more about Stanley CSS' business in the July issue via complete coverage of its other 2009 honor: SSI's 2009 Installer of the Year Award (Large Company).
Print | posted on Tuesday, June 02, 2009 3:39 PM