Wednesday, May 26, 2010 #

Brand Awareness Helps Conservative Company Flourish

Established in 1982, Lenexa, Kan.-based Atronic Alarms considers itself to be a conservative marketer, relying mostly on its existing client base and word-of-mouth referrals. It’s rare the company places ads in publications, but when it does, the goal is not to use scare tactics to attract potential customers. Instead, Atronic positions its ads more for branding and awareness.
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Practical Gifts Keep Clients Happy

When thinking about the perfect giveaway items to give out to clients, Exton, Pa.-based The Protection Bureau President Matthew Ladd strives to give the people what they want, and more importantly, what will be useful to them. So far, this tactic has worked, especially since this is the second year the company has earned the Best Promotional Giveaway Item SAMMY.
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JCI Web Site Aims to Raise Systems Integration Profile

Johnson Controls Inc. (JCI) may be synonymous with systems integration among electronic security professionals, but outside the industry the company’s life-safety services apparently do not enjoy anywhere near the same degree of recognition as its building automation business.
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Regular Communications Maintain Customer Connections

The headline story on the next edition of The SecurTek Monitor will likely crow about the Yorkton, Saskatchewan, Canada-based monitoring specialist running its string of consecutive SAMMY Awards for Best Newsletter to an amazing three in a row. The quarterly publication is only a couple of pages, but is very polished looking and full of safety tips, systems/services updates and company news.
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Don’t Underestimate the Payback of Giving Back

As big as it is in size, with more than 2,000 employees working out of more than 75 branch locations generating in excess of $465 million, Naperville, Ill.-headquartered Stanley Convergent Security Solutions (CSS) has proven its collective heart is just as large. In 2009, the Stanley Gives Back program helped more than 35 different charities across the nation, donated in excess of 12,000 hours in volunteer work and raised more than $102,000 for assorted philanthropic causes.
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Vehicle Graphics Design Is No Idle Mission

After taking home the SAMMY for Best Overall Integrated Marketing Campaign in 2009, Smith & Wesson Security Services found itself back in the limelight this year with its winning vehicle graphics design entry.
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Spreading the Security Message With Radio

Vector Security’s SAMMY Award-winning radio broadcast ad opens with an upbeat female voice declaring on an outgoing answering machine message, “Hi, Steve and Margie aren’t home. We’re taking the vacation of a lifetime! That’s right; no one will be home for the next three weeks.”
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The Gallant Knight Protects the Masses

When he started the company 16 years ago, Carter Rierson, president of Waunakee, Wis.-based Best Defense Security and Fire Protection, was fully aware that name recognition is a big part of growing a business. Thus, he wanted to create a logo that not only caught the eye of his community, but one that represented the company well.
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Targeted Marketing Is About Solving Customers’ Needs

“We try to emphasize the value of the service we are providing to customers, rather than focusing on the equipment itself,” says Leanne Woodhouse, general manager of Marketing and Dealer Relations for SecurTek, a Yorkton, Saskatchewan, Canada-based provider of monitoring services for more than 70,000 customers. “We try to make sure that we identify who our target market is, what issues or concerns they are facing and then try to make sure that our marketing initiatives address that.”
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Coordinated Effort Emphasizes Branding, Messaging, Customers

While cynics might look at a company the size of Stanley Convergent Security Solutions (CSS) and say, “Of course they have great marketing materials, they have the money to do whatever they want,” upon closer scrutiny the principles, creativity and drive the 2,000-people-strong company exemplifies would likely lead to success regardless of budget.
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