Stanley Convergent Security Solutions (CSS)
Best Overall Integrated Marketing Campaign
sponsored by Fire-Lite Alarms
While cynics might look at a company the size of Stanley Convergent Security Solutions (CSS) and say, “Of course they have great marketing materials, they have the money to do whatever they want,” upon closer scrutiny the principles, creativity and drive the 2,000-people-strong company exemplifies would likely lead to success regardless of budget. The company’s marketing philosophy is an extension of its Customer Excellence program of account management, installation, service, monitoring and billing touchpoints.
“When creating materials such as brochures and collateral, we convey our focus on ‘customer excellence’ by looking at them as not only tools for the sales associates, but tools for the customer as well,” says Director of Marketing Beth Tarnoff.
“To help customers select the security solution that is best for them, we use diagrams to explain system types, make easy bullet lists of advantages to compare one offering against another and highlight key features to the customer throughout.”
SAMMY judges were captivated by Stanley CSS’ yellow, black and white, sports-themed materials that range from basic sales brochures to flamboyant trade show booths. The entry scored especially well in the areas of overall central marketing theme, appearance and use of color, and company representation effectiveness. As a result, the company proudly captured its third Best Overall Integrated Marketing Campaign award in the past four years.
“We enter the SAMMY’s because we believe it is a great asset to the security industry to provide recognition to the sales and marketing efforts of security companies,” says Stanley CSS North America President and COO Tony Byerly. “We put a lot of effort throughout the year into our marketing program, various sales/marketing initiatives and community outreach. It is an honor to be recognized for all our hard work, creativity and overall efforts. It also provides us a constant challenge not only to be better than the competition, but also to continually create new, unique marketing approaches.”
A case study of Stanley CSS’ Integrated Installation of the Year will appear in July’s SSI.
Print | posted on Wednesday, May 26, 2010 11:33 AM