The Protection Bureau
Best Promotional Giveaway Item
Sponsored by Altronix
When thinking about the perfect giveaway items to give out to clients, Exton, Pa.-based The Protection Bureau President Matthew Ladd strives to give the people what they want, and more importantly, what will be useful to them. So far, this tactic has worked, especially since this is the second year the company has earned the Best Promotional Giveaway Item SAMMY.
The Protection Bureau’s customers are provided with several nifty items, including a foldable chair, umbrella, bag, coffee mug, baseball cap, gloves and golf balls — all adorned in the company’s silver-star logo.
“The idea [we were going for] is providing something that could be used by people during off-work hours,” says Ladd. “And of course, the main aspect is to get that name and logo recognition.”
The thank you gifts to customers have proven to be successful, too. After each installation, the customer service care department contacts clients to get feedback not only on the service, but the gift as well. And the feedback has been favorable. “You can tell that the people received something they will remember, use and appreciate just by their responses,” Ladd says.
It is also important to provide the proper gift to the proper audience by making sure what your target is and the best way to target them, notes Ladd.
Ladd notes that the company’s marketing budget was downsized last year as it tried to feel the market out. This year, however, is a different story.
“We’re actually growing our marketing rather than diminishing it because we want to keep our names out there so clients think of us first,” he explains. “When sales are down because of the economy, you need to be more aggressive and ingenious with your programs in some ways.”
One unique tactic the company does is host a “lunch and learn” training class every three months to provide clients and prospects with the necessary tools for a specific subject, such as access control, IP cameras or mass notification.
Additionally, The Protection Bureau is focusing on direct mailings as a way to get the word out, which is proving to be successful for the company, says Ladd.
Print | posted on Wednesday, May 26, 2010 2:25 PM