Monday, June 13, 2011
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The hope is that companies and individuals engage in philanthropic efforts for their own sake in the pursuit of creating a better world in which to live. And that certainly is a great place to start and reward enough; however, the fact is such endeavors for a business typically results in happier, more fulfilled employees and a groundswell of communal goodwill for the commercial enterprise as well.
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posted @ Monday, June 13, 2011 1:55 PM
Was a time when promotional items were pretty much a standard practice for most companies. Not so much anymore as the novelty appeal of coffee mugs and pens has lost its luster, and the recession has made the expenditure of much beyond that prohibitive to many operators.
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posted @ Monday, June 13, 2011 1:08 PM
When developing its sales and marketing tools, the executive team at Beltsville, Md.-based ASG Security, a perennial SAMMY winner, keeps one thing in mind. “Everything we create first and foremost supports the salesperson on the street,” says the company’s Senior Vice President of Sales and Marketing Bob Ryan.
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posted @ Monday, June 13, 2011 1:05 PM
As one of its strategies to gain business, Urban Alarm of Washington, D.C., which has a mix of residential and commercial customers, educates its existing and prospective clients. The company does that with its Security Strategies newsletter, which earned Urban Alarm the SAMMY award for Best Company Newsletter.
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posted @ Monday, June 13, 2011 1:02 PM
Last year Vector Security introduced a redesigned Web site incorporating a rich array of new content categories to foster customer relationships. Also new are account maintenance capabilities and other interactivity to build site traffic.
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posted @ Monday, June 13, 2011 12:58 PM
For Ron Oetjen, president of Raleigh, N.C.-based Intelligent Access Systems (IAS), the unveiling of his new vehicle wrap in December 2010 had a singular mission: Drive new sales calls.
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posted @ Monday, June 13, 2011 12:54 PM
TnT Security Services’ SAMMY-winning television ad opens with an animated depiction of the Tulsa, Okla., city center skyline. As a catchy jingle plays, the company’s bright yellow yard signs begin raining down to quickly populate the surrounding residential neighborhoods. The music fades and a woman, joined by her young daughter outside their home, pitches her affordable monitoring rate and suggests, “Don’t wait until it’s to late … call TnT Security Services today.”
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posted @ Monday, June 13, 2011 12:49 PM
As it revamps its image, Romeoville, Ill.-based Protection 1 has made a tiny, but significant, difference to its name. (Hint: “1” replaces “One”). So, what prompted the change?
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posted @ Monday, June 13, 2011 12:46 PM
For potential customers in Western New York who may not be familiar with Amherst Alarm, there is much more to the company than its name can ever suggest. Thus the sales brochure plays an important role in helping spread the Buffalo-based company’s message about its diverse portfolio.
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posted @ Monday, June 13, 2011 12:44 PM
Consistency of message and repetition are two of the most fundamental qualities of a successful marketing program. The first element pertains to branding and creating an emotional reaction (often subconscious) to that company that clients and prospects will associate with it, while the latter component is essential to instill permanency of that messaging. One of the electronic security industry’s most proficient marketers, Stanley Convergent Security Solutions (CSS), continues to excel with demo
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posted @ Monday, June 13, 2011 12:34 PM