Stanley Convergent Security Solutions
Best Promotional Giveaway Item
Sponsored by ADI
Was a time when promotional items were pretty much a standard practice for most companies. Not so much anymore as the novelty appeal of coffee mugs and pens has lost its luster, and the recession has made the expenditure of much beyond that prohibitive to many operators.
This can be unfortunate since promo items can be an effective tool to leave a lasting impression on customers and prospects. One company that has continued to invest both dollars and ingenuity into this area is Naperville, Ill.-based Stanley Convergent Security Solutions (CSS).
SAMMY judges recognized Stanley CSS for an elegant executive desktop dartboard game cleverly built around the theme, “Stanley is Right on Target.” The item is presented along with a personalized letter to national account customers to celebrate their anniversary of another year partnering with Stanley. The magnetic dartboard comes inside a subdued dark brown leather case; both items prominently feature the company’s branding.
“Every time a customer plays with their desktop dartboard game, they will remember their partnership with Stanley,” says Beth Tarnoff, Stanley CSS director of marketing. “There is longevity when it comes to our gift. Due to its fun nature customers are more willing to keep it in their offices, and our logo front and center, for a longer period of time.”
This splashy promotional item is likely to capture clients’ attention yet the financial investment on the part of Stanley CSS is deceptively small by comparison. Regardless of the size of the company and the type of customer involved, promo items need not be costly to have an impact and achieve the desired result of strengthening the security provider-end user relationship. As Tarnoff suggests, the main ingredient is creativity.
“As most companies today, we are challenged to find creative ways to express a high-quality image while not overspending,” she says. “To maximize our investment, we used a stock promotional item customized with our logo instead of commissioning something custom made. Also, we created a fun theme where we were able to add to our mailing label and internally produced letter. By using stock items and internally producing our letters we saved money in design and printing costs, and through our creativity did not sacrifice on the quality of our gift.”
Print | posted on Monday, June 13, 2011 1:08 PM