2013 Judging Criteria

Award Categories & Judging Criteria

Click here to download the Entry Form

INSTALLER OF THE YEAR
Judging Criteria:
1) How does your company provide exceptional service to its customers?
2) What business practices and marketing strategies does your company use to ensure its success?
3) How does your company make sure its personnel are properly trained?
4) How does your company keep its employees motivated and fulfilled?
5) How does your company contribute to the communities it serves?
6) In what ways does your company contribute to the security industry?
Submit completed official entry form along with separate detailed essay (1-page, approx. 600 words). Include color photos or high-resolution digital file (minimum 300 dpi - .jpg or .tif format).

INTEGRATED INSTALLATION OF THE YEAR
Judging Criteria:
1) Innovation
2) Systems design
3) Integration of at least three electronic systems (access control; burglary/intrusion alarm; CCTV; fire alarm/life safety; outdoor perimeter protection)
4) Seamlessness of installation
5) Uniqueness of application
and ease of operation
6) End-user satisfaction
Submit completed official entry form along with separate detailed installation (1-page, approx. 600 words). Include color photos or high-resolution digital file (minimum 300 dpi - .jpg or .tif format).

BEST OVERALL INTEGRATED MARKETING PROGRAM
Judging Criteria:
1) Overall central marketing theme used company-wide
2) Appearance and use of color
3) Unique types of marketing materials
4) Originality and innovation
5) Cost-effectiveness and value
6) Company representation effectiveness and appeal
Submit completed official entry form
along with actual marketing materials and/or electronic media equivalent.
BEST COMMUNITY OUTREACH PROGRAM
Judging Criteria:
The Community Service Program award is designed to pay tribute to an installing security company that exemplifies the best in volunteerism, as well as a sense of caring and responsibility for others that connects citizens and solves community problems.

1) Overall creativity and effectiveness in meeting community service objectives
2) Depth and scope of volunteer activities with results obtained
3) Lasting impact in the community
4) Corporate vision and reason for getting involved
Submit completed official entry form along with your 1-page (approx. 600 words) detailed community involvement description and several photos/support materials.
BEST SOCIAL MEDIA CAMPAIGN
Judging Criteria:
1) Originality, creativity and uniqueness of messaging. Use of space as a whole.
2) Consistency and frequency of updates
3) Interactivity with followers/customers/prospects
4) Evidence of new sales generation
5) Evidence of boost in traffic/likes/followers
6) Prominence of security and safety themes
7) Use of multimedia (photos, videos, podcasts, etc.)
8) Design of dedicated landing pages
Submit completed official entry form along with links to each of the company's social media landing pages.
BEST COMPANY NEWSLETTER (print or electronic)
Judging Criteria:

1) Appearance - overall design layout, graphics, photos, color scheme and paper quality
2) Editorial quality content and usefulness of information
3) Originality and presentation appeal
4) Readability
5) Company representation effectiveness and appeal
Submit completed official entry form along actual company newsletter.
BEST DISPLAY ADVERTISEMENT (print or electronic)
Judging Criteria:
1) Attention-getting overall design
2) Readability and visual appearance
3) Quality of text and copy
4) Company representation and call-to-action effectiveness
Submit completed official entry form along actual newspaper and/or yellow-page tear sheet; please no photocopies
BEST PROMOTIONAL GIVEAWAY ITEM
Judging Criteria:
1) Originality & creativity
2) Use of company logo & message
3) Quality of item
4) Cost-effectiveness
Submit completed official entry form along with a sample promotional item.
 
BEST SALES BROCHURE
Judging Criteria:

1) Appearance - overall design, graphics, photos, color scheme and paper quality
2) Informational content and presentation for residential/commercial/industrial applications
3) Originality, Readability
4) Company representation effectiveness and appeal
Submit completed official entry form along with actual brochure and/or electronic media.
BEST BROADCAST ADVERTISEMENT (online, television or radio)
Judging Criteria:
1) Initial impression, visual appeal and/or voice-over quality
2) Content and clarity of message
3) Overall production quality
4) Inclusion of company slogan, logo and/or catchy jingle
5) Emotional response
6) Call-to-action effectiveness
Submit completed official entry form along with actual tape of television and/or radio ad.
CD’s and/or DVD’s are accepted if playable in MS Windows computer.
BEST VEHICLE GRAPHICS DESIGN
Judging Criteria:
1) Symmetrical proportions to vehicle size, shape and relative position
2) Overall design layout, graphics, photos and color scheme
3) Readability
4) Company representation effectiveness
Submit completed official entry form along with color photos of vehicle(s).
BEST WEB SITE DESIGN
Judging Criteria:

1) Download speed and production quality
2) Originality and presentation appeal
3) Appearance – overall design layout, graphics, photos and color scheme
4) Editorial quality content and usefulness of information
5) Company representation effectiveness
Submit completed official entry form and indicate website address.