Finalists / Winners

Diebold Makes Big Splash in Miami Beach

One of the nation’s most fashionable new condominium and hotel complexes — South Florida’s St. Regis Bal Harbour Resort — was outfitted with a stylish solution from one of the industry’s elite security designers. Diebold’s seamless project stitched together IP video, access and elevator control, intrusion detection, and more to bag the Integrated Installation of the Year Award.

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Specialized Housing Complex Gets Special System

Conzer Security provided an advanced integrated video surveillance and access control solution valued at $550,000 for a residential housing facility for adults with intellectual/developmental and behavioral disabilities.

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Sallie Mae Buys Into Standardized Access Platform

When Sallie Mae, the nation’s No. 1 financial services provider specializing in education, sought to implement a companywide enterprise-level access control solution it invested its faith and confidence in The Protection Bureau (TPB).

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Immigration & Customs Migrates to Megapixel

The Warrendale, Pa.-headquartered Vector Security was contracted to install an integrated security system at a new 27,000-square-foot U.S. Immigration and Customs Enforcement (ICE) facility in Tallahassee, Fla. The project — which included 100 zones of intrusion detection, access control with Code Bench PIV enrollment, megapixel video surveillance, duress alarms, video intercoms, and numerous LCD monitors, workstations and servers — was named a finalist for SSI’s 2013 Integrated Install

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TycoIS — Mother of Reinvention

What does a 140-year-old company that has dominated the commercial security market do for an encore? How about a name change, comprehensive rebranding and refinement of its business model? That’s exactly what Tyco Integrated Security did in transforming from ADT Commercial, capturing an SSI 2013 Installer of the Year award in the process.

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Protection 1 Pursues Perfection

Protection 1 has transformed from a primarily residential company to serving a range of customers including national account clients in retail, banking and food/hospitality. In 2012, P1 made several key acquisitions such as Integration Logistics and Suntera to serve niche markets in the integrated space. The firm employs more than 2,500 people and its 70+ locations include five world-class call centers monitoring in excess of 1 million accounts nationwide. Impressive indeed, but there’s much mor

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Vector Security Victories Pile Up

How accomplished is Warrendale, Pa.-headquartered Vector Security? Having been recognized with a plethora of industry awards through the years, Vector was the only company selected a 2013 finalist for both SSI Installer of the Year and Integrated Installation of the Year

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Vivint Has Voracious Appetite for Success

Vivint attributes much of its success to its door-to-door sales approach, affordability and award-winning customer service,” says Vice President of Innovation Jeremy Warren about the 2013 SSI Installer of the Year finalist.

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An Advance Whose Time Has Come

A few years ago, Advance Technology went on a visionary mission to find new services and solutions for its customer base. The result has been the introduction of some of the industry’s most sophisticated offerings and staggering sales growth. This has culminated in being named an SSI 2013 Installer of the Year.

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ADS Emphasizes TCB Once Again

Thanks to another banner campaign of taking care of business (TCB), Nashville, Tenn.-headquartered ADS Security was named an SSI Installer of the Year finalist for the second year in a row.

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Bates Still Rates Among the Very Best

Let’s face it, the year Lexington, Ky.-based Bates Security posted in 2011 — which resulted in winning SSI’s Installer of the Year Award — would be a tough act for anyone to follow. But darned if the company didn’t push harder than nails to do just that — consequently being named a 2013 Installer of the Year finalist. Mostly, the firm built on and expanded upon the new foundation it had laid out just a year prior.

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SDA Security Embraces Efforts of Burn Institute

This past year, SDA joined forces with the Burn Institute, a nonprofit dedicated to reducing burn injuries and deaths. SDA volunteers took part in several events in support of this organization, including a special Smoke Detector Day during which smoke alarms and carbon monoxide detectors were installed in the homes of 60 elderly residents.

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Giveaway Item Puts Pet Owners at Ease

A big concern for pet owners is that their four-legged friends (or feathery companions) are safe when they’re away from home. Recognizing this, ASG Security of Beltsville, Md., took steps to provide their pet-loving customers with some peace of mind by offering a pet window/door decal. The item alerts first responders to the existence, number and type of pets in the home in the event of an emergency.

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Display Ad Informs Parents They Can Stay in the Know

Talk about a fortuitous moment to cross paths with a satisfied client. Ron Boltz, President and CEO of Salisbury, Md.-based Alarm Engineering, was attending an afterhours event when a residential customer quipped, “Your system is worth its weight in gold to me. Whenever my teenage son tries to sneak out of the house, I know about it!”

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Creating a Customer Touch Point That Actually Works

The first thing to know about the philosophy behind Protect America’s monthly electronic newsletter is that it aims to combine entertaining informational tidbits with important home security advice and promotional offers. The gist is elementary but no less critical: Every home security company needs to stay in contact with their customers. Sure, you have a newsletter, but can you keep your target audience engaged with the material?

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Improved SEO Leads to More Unique Visits

Davenport, Iowa-based Per Mar Security Services launched its first Web site in 1998. With only 14 pages, the rudimentary site mostly languished for more than a decade without any enhancements — until one fateful day.

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Moving Billboard Brings in Customers

With the goal of building brand recognition, Lexington, Ky.-based Bates Security, which has roughly 4,400 residential and commercial customers, wanted its fleet of vehicles to serve as a moving billboard as well as drive sales.

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Holiday-Themed Ad Highlights Interactive Services

ADT embarked on a holiday-themed ad campaign to promote its home automation offering, ADT Pulse. Together with its marketing and public relations agencies, ADT developed a 30-second spot that shows a handful of homeowners effectively using the Pulse product on their mobile devices.

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Simplicity Is Key for Effective Marketing

After rebranding from ADR Security Services to Bates Security in 2011, company owner and general manager Jeremy Bates really wanted to win the SAMMY Award for Best Company Logo. The Lexington, Ky.-based firm submitted its entry for last year’s contest but did not garner a nomination. Bates remained resolute; an entry was sent in for this year’s program. Voilà! Bates would be called to the stage on the night of the awards ceremony to accept the winning trophy.

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Brochure Verifies Door-to-Door Sales Firm’s Legitimacy

When Lifeline Security set out to devise a concept for a new sales brochure last year, the primary goal was not simply to generate sales, says Gordon Johnson, the company’s owner. Rather, because his Sacramento, Calif.-based firm uses a door-to-door business model to reach customers, Johnson wanted to validate that LifeLine was indeed a legitimate company.

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Peak ‘Performance’ Focal Point of Effective Campaign

Marking its second consecutive Best Overall Integrated Marketing Campaign award, Protection 1’s winning entry exemplified the ability to leverage a multifaceted promotional effort.

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SSI Rolls Out Red Carpet for 18th Annual SAMMY Winners

Electronic security professionals arrived at SECURITY SALES & INTEGRATION’s 18th Annual SAMMY Awards in Las Vegas on Tuesday to honor the industry’s top sales, marketing, business and installation practices.

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SSI Announces 18th Annual SAMMY Award Finalists

SECURITY SALES & INTEGRATION proudly announces the finalists for the 18th annual SAMMY (Sales and Marketing) Awards.

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Hitting All the Right Marks With ‘Multiple Vehicles’

Creating an integrated marketing campaign often entails leveraging numerous online and traditional media, resources, and customer touch points to accomplish specific marketing objectives. Be it lead generation, building brand awareness or customer upselling, the intent of an integrated campaign is to create a whole that’s greater and more effective than the sum of its parts. It is in this regard, despite stiff competition from competing entries, Protection 1 earned the nod from SAMMY judges in t

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Brochure Serves as Effective Tool for Sales Team

Featured on the cover of the Stanley Convergent Security Solutions (CSS) small business brochure, left, is a woman with a warm, friendly smile holding a sign that reads, “Open.” Directly below the image, is the tagline: “Security to help your small business GROW.”

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Simple Design Evokes Product Offerings

When the marketing department of Irving, Texas-based Devcon Security began redesigning the company’s antiquated logo, it took on a huge undertaking. Because Devcon had originally started out in the construction business, the new logo needed to reflect the security industry.

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Promo Gift Jumpstarts Driver Safety Initiative

Being in the business of providing safety and security, Davenport, Iowa-based Per Mar Security Services wanted to provide customers with something useful for their everyday lives.

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Consistency Is Key to Driving New Business

J. Matthew Ladd, president of Exton, Pa.-based The Protection Bureau, sums up his company’s general marketing philosophy in two words: brand recognition. It’s a strategy that works well for the privately held company, which earns $15.5 million annually. In fact, brand recognition won The Protection Bureau the SAMMY for Best Vehicle Graphics Design.

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Easing Customer Woes Through Broadcast Advertising

The ringing siren of a home intrusion alarm immediately alerts listeners of the SAMMY Award-winning radio ad from Nashville, Tenn.-based ADS Security. A warm, friendly voice follows and says, “Did you hear that? Chances are so did your neighbors. It’s the sound of a burglary or a home invasion being stopped in its tracks. It’s the sound of a home security system doing its job.”

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Overhauled Online Presence Brings in More Leads

In 2009, cable operator Source Cable Ltd. of Hamilton, Ontario, Canada, decided to branch into the electronic security business. What resulted was Source Security Services, a full-service integration company with roughly 2,000 monitored accounts.

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Hooking Customers With a ‘Call to Action’

When Protection 1 set out to design a display ad geared toward communicating the solutions it unveiled at ASIS 2011, a key goal was to achieve call-to-action effectiveness. Mission accomplished: The ad was placed in several industry publications, online and distributed via E-mail. Of the nearly 700 E-mails sent to ASIS attendees, P1 says it received more than 4,000 clicks and thousands of national account brochure downloads.

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Connecting Readers to the Company Brand and Family

An effective newsletter can produce many benefits, including building brand awareness, improving reputation and credibility, and keeping customers informed about your company.

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Spirit of Corporate Philanthropy Runs Deep at ADS

Given the consistently impressive entries for the category each year, one of the toughest aspects of being a SAMMY judge is crowning a single winner for Community Outreach. In this year’s program, ADS Security is a worthy standout.

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SSI Spotlights Sales & Marketing Best Practices at 17th Annual SAMMY Awards

Joined by many electronic security professionals from throughout North America, SECURITY SALES & INTEGRATION hosted the 17th Annual SAMMY Awards on Tuesday at the Venetian Resort Hotel Casino. Each year the event honors some of the industry’s top sales, marketing, business and installation practices.

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SSI Reveals 17th Annual SAMMY Award Finalists

SECURITY SALES & INTEGRATION proudly announces the finalists for the 17th annual SAMMY (Sales and Marketing) Awards. The SAMMY Awards is the industry’s only program of its kind to recognize and honor installing security dealers and integrators for their marketing, business, installation and overall excellence.

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Giant Project Stands Tallest in the Big Apple

The scale and scope is staggering. Integrator Security Management Systems designs and deploys a comprehensive security solution featuring 1,183 cameras for a Manhattan-based development’s 110-building, 80-acre site encompassing more than 30,000 residents. See why the amazing multiyear project won SSI’s 2011 Integrated Installation of the Year Award.

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Social Media Platform Works Wonders for Charities, Company and Employees

The hope is that companies and individuals engage in philanthropic efforts for their own sake in the pursuit of creating a better world in which to live. And that certainly is a great place to start and reward enough; however, the fact is such endeavors for a business typically results in happier, more fulfilled employees and a groundswell of communal goodwill for the commercial enterprise as well.

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Giving a Gift That’s Right On Target

Was a time when promotional items were pretty much a standard practice for most companies. Not so much anymore as the novelty appeal of coffee mugs and pens has lost its luster, and the recession has made the expenditure of much beyond that prohibitive to many operators.

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More Images, Less Text Wins Clients

When developing its sales and marketing tools, the executive team at Beltsville, Md.-based ASG Security, a perennial SAMMY winner, keeps one thing in mind. “Everything we create first and foremost supports the salesperson on the street,” says the company’s Senior Vice President of Sales and Marketing Bob Ryan.

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Customer Education Brings New Business

As one of its strategies to gain business, Urban Alarm of Washington, D.C., which has a mix of residential and commercial customers, educates its existing and prospective clients. The company does that with its Security Strategies newsletter, which earned Urban Alarm the SAMMY award for Best Company Newsletter.

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New Look Web Site Delivers More for the Customer

Last year Vector Security introduced a redesigned Web site incorporating a rich array of new content categories to foster customer relationships. Also new are account maintenance capabilities and other interactivity to build site traffic.

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A Graphics Design That Drives New Sales

For Ron Oetjen, president of Raleigh, N.C.-based Intelligent Access Systems (IAS), the unveiling of his new vehicle wrap in December 2010 had a singular mission: Drive new sales calls.

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Big Dividends in a Small Market

TnT Security Services’ SAMMY-winning television ad opens with an animated depiction of the Tulsa, Okla., city center skyline. As a catchy jingle plays, the company’s bright yellow yard signs begin raining down to quickly populate the surrounding residential neighborhoods. The music fades and a woman, joined by her young daughter outside their home, pitches her affordable monitoring rate and suggests, “Don’t wait until it’s to late … call TnT Security Services today.”

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The No. ‘1’ Rule of Rebranding

As it revamps its image, Romeoville, Ill.-based Protection 1 has made a tiny, but significant, difference to its name. (Hint: “1” replaces “One”). So, what prompted the change?

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Telling the Whole Story Behind a Company Name

For potential customers in Western New York who may not be familiar with Amherst Alarm, there is much more to the company than its name can ever suggest. Thus the sales brochure plays an important role in helping spread the Buffalo-based company’s message about its diverse portfolio.

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Achieving the Perfect Balance of Consistency and Customization

Consistency of message and repetition are two of the most fundamental qualities of a successful marketing program. The first element pertains to branding and creating an emotional reaction (often subconscious) to that company that clients and prospects will associate with it, while the latter component is essential to instill permanency of that messaging. One of the electronic security industry’s most proficient marketers, Stanley Convergent Security Solutions (CSS), continues to excel with demo

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SSI Honors Sales and Marketing Excellence at 2011 SAMMY Awards

LAS VEGAS — SECURITY SALES & INTEGRATION hosted its 16th annual SAMMY Awards at the Venetian Resort Hotel Casino in Las Vegas on April 5 in an effort to recognize security dealers and systems integrators who exemplify professionalism in their sales, marketing and installation endeavors.

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New Champ Tops the Integration Arena

In a project demanding immense skill, Stanley Convergent Security Solutions (CSS) blends a multitude of old and new systems into a thoroughly integrated solution controllable from a single command point. The company marshals the full measure of its considerable resources to exceed the expectations of Indiana’s Conseco Fieldhouse, subsequently winning SSI’s 2010 Integrated Installation of the Year Award.

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ASG’s Award-Winning Ascent

All ASG did in 2009 was post its seventh consecutive record year of revenue growth. Even in the toughest of times, this thriving regional provider — SSI’s 2010 Installer of the Year — stands as a testament to the power of shrewd management and relentless drive.

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Brand Awareness Helps Conservative Company Flourish

Established in 1982, Lenexa, Kan.-based Atronic Alarms considers itself to be a conservative marketer, relying mostly on its existing client base and word-of-mouth referrals. It’s rare the company places ads in publications, but when it does, the goal is not to use scare tactics to attract potential customers. Instead, Atronic positions its ads more for branding and awareness.

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Practical Gifts Keep Clients Happy

When thinking about the perfect giveaway items to give out to clients, Exton, Pa.-based The Protection Bureau President Matthew Ladd strives to give the people what they want, and more importantly, what will be useful to them. So far, this tactic has worked, especially since this is the second year the company has earned the Best Promotional Giveaway Item SAMMY.

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JCI Web Site Aims to Raise Systems Integration Profile

Johnson Controls Inc. (JCI) may be synonymous with systems integration among electronic security professionals, but outside the industry the company’s life-safety services apparently do not enjoy anywhere near the same degree of recognition as its building automation business.

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Regular Communications Maintain Customer Connections

The headline story on the next edition of The SecurTek Monitor will likely crow about the Yorkton, Saskatchewan, Canada-based monitoring specialist running its string of consecutive SAMMY Awards for Best Newsletter to an amazing three in a row. The quarterly publication is only a couple of pages, but is very polished looking and full of safety tips, systems/services updates and company news.

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Don’t Underestimate the Payback of Giving Back

As big as it is in size, with more than 2,000 employees working out of more than 75 branch locations generating in excess of $465 million, Naperville, Ill.-headquartered Stanley Convergent Security Solutions (CSS) has proven its collective heart is just as large. In 2009, the Stanley Gives Back program helped more than 35 different charities across the nation, donated in excess of 12,000 hours in volunteer work and raised more than $102,000 for assorted philanthropic causes.

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Vehicle Graphics Design Is No Idle Mission

After taking home the SAMMY for Best Overall Integrated Marketing Campaign in 2009, Smith & Wesson Security Services found itself back in the limelight this year with its winning vehicle graphics design entry.

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Spreading the Security Message With Radio

Vector Security’s SAMMY Award-winning radio broadcast ad opens with an upbeat female voice declaring on an outgoing answering machine message, “Hi, Steve and Margie aren’t home. We’re taking the vacation of a lifetime! That’s right; no one will be home for the next three weeks.”

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The Gallant Knight Protects the Masses

When he started the company 16 years ago, Carter Rierson, president of Waunakee, Wis.-based Best Defense Security and Fire Protection, was fully aware that name recognition is a big part of growing a business. Thus, he wanted to create a logo that not only caught the eye of his community, but one that represented the company well.

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Targeted Marketing Is About Solving Customers’ Needs

“We try to emphasize the value of the service we are providing to customers, rather than focusing on the equipment itself,” says Leanne Woodhouse, general manager of Marketing and Dealer Relations for SecurTek, a Yorkton, Saskatchewan, Canada-based provider of monitoring services for more than 70,000 customers. “We try to make sure that we identify who our target market is, what issues or concerns they are facing and then try to make sure that our marketing initiatives address that.”

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Coordinated Effort Emphasizes Branding, Messaging, Customers

While cynics might look at a company the size of Stanley Convergent Security Solutions (CSS) and say, “Of course they have great marketing materials, they have the money to do whatever they want,” upon closer scrutiny the principles, creativity and drive the 2,000-people-strong company exemplifies would likely lead to success regardless of budget.

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SSI Announces SAMMY Award Winners

SECURITY SALES & INTEGRATION hosted its 15th annual SAMMY Awards at the Venetian Resort Hotel Casino in Las Vegas on March 23 in an effort to recognize security dealers and systems integrators who exemplify professionalism in their sales, marketing and installation endeavors.

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CSS: A Super Security Tool in Stanley’s Box

When Stanley Works sought to expand into security systems installation and monitoring the familiar toolmaker did so by picking up one of the sharpest possible instruments - HSM Electronic Protection Services. Now known as Stanley Convergent Security Solutions (CSS), the business was already among the industry's top national providers when it was purchased in early 2007, and it has only grown stronger.

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Practices Make Protection Bureau Perfect

Matthew Ladd, president/COO of The Protection Bureau, has finally given his father and company founder Keith the trophy he always desired the most. For years, Matthew would triumphantly bring SSI's SAMMY (Sales & Marketing) awards back to his dad who would say, "Great job, you should be proud. But where is the Installer of the Year?"

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Strong Branding Earns Urban Alarm a Profitable Reputation

Urban Alarm of Washington D.C. may be a small company of only eight employees, but its savvy logo branding earned a big win at the SAMMYs and notable recognition among its local customer base.

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Protection Bureau's Giving Nature Gets the Gold

Visitors to The Protection Bureau don't leave empty-handed. True to its slogan, "Big enough to protect, small enough to care," the family-run security systems and monitoring provider treats customers to the sort of hospitality a doting mother bestows upon the homecoming of her only son. "We have a rule that when a guest comes to The Protection Bureau, they leave with a gift," says company President Matthew Ladd.

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Stanley's Brochure Hits Home With Customer Service

Naperville, Ill.-headquartered Stanley Convergent Security Solutions (CSS) takes no prisoners when it comes to delivering the highest standards of security solutions, professionalism and customer service. This is reflected in marketing campaigns and materials that have made Stanley CSS, dating back to when it was HSM Electronic Protection Services, a fixture at the SAMMY Awards program.

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SafetyCare Focuses Site on Marketing Prize

SafetyCare of Reading, Pa., has an important story to tell - a story of dedicated individuals working to improve the health and well-being of seniors and special needs individuals.

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Provident Displays Marketing Success

After winning a SAMMY for the best Web site design in 2008, Provident Security of Vancouver, B.C., Canada, walked away with recognition for the Best Display Advertisement this year.

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ASG Uses Creativity as Vehicle for Marketing

Beltsville, Md.-based ASG Security is no newcomer to the SAMMYs. The company has repeatedly proven its hard work and inventive marketing initiatives are successful and award-worthy. ASG, which designs, installs, services and monitors intrusion, fire, access and video surveillance systems, won four SAMMYs last year - Community Services Program, Company Logo Design, Promotional Giveaway Item and Residential Sales Brochure. This year, the company walked away with recognition for the Best Vehicle Gr

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Dealer Program Takes Steady Aim

The largest maker of handguns in the United States entered into a new realm of recognition when its security services division racked up an award at this year's SAMMY ceremony.

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Company Finds Giving Key to Receiving

Custom Alarm of Rochester, Minn., humbly began in the basement of Leigh Johnson's home in 1968. While the company has grown to employ more than 75 people and monitor in excess of 5,000 accounts with its own central monitoring station, it has never lost sight of serving the community around it.

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SAMMYs 2009: Making Marketing Magic

SecurTek Monitoring Solutions, Custom Alarm and seven other industry-leading companies reveal their award-winning sales, business and installation practices and techniques. Top marketing minds explain how to balance effectiveness and expenditures.

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2009 Winners and Finalists Entries

Dozens of electronic security professionals submitted quality marketing tools in this year's SAMMY Awards. The 2009 winning and finalist entries can be viewed here.

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2009 SAMMY Winners Announced!

SECURITY SALES & INTEGRATION announced the winners of the 14th Annual SAMMY Awards at the Venetian Resort Hotel Casino in Las Vegas on March 31 in an effort to recognize security dealers and systems integrators who exemplify professionalism in their sales, marketing and installation endeavors. Winners will be featured in an upcoming issue of SSI.

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14th Annual SAMMY Finalists Announced

SECURITY SALES & INTEGRATION is proud to announce the 2009 SAMMY Awards finalists! The SAMMY program honors security dealers and systems integrators who exemplify professionalism in their sales, marketing and installation endeavors. And the finalists are…

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SAMMYs Super Marketers

Launched little more than a half-decade ago, Beltsville, Md.-based ASG Security has wasted little time becoming one of the industry’s largest installing security systems providers. Expected to grow more than 30 percent for the fifth year in a row, ASG projects 2008 revenues will top $87 million. Much of this success can be attributed to an obsessive dedication to deliver premium customer service, and an inspired marketing plan.

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Marketing’s Guardian

Guardian Protection Services knows a thing or two about marketing, and its display case holding a total of 15 SAMMYs proves it. The armoire is proudly showcased at the company’s corporate office in Warrendale, Pa. — just 20 miles outside of Pittsburgh — and is a good indicator that Guardian is an industry leader where marketing is concerned.

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Marketing That Makes the Mark

The SAMMY Awards were in full swing this year with seven companies splitting the wares in a dozen categories. Those that clinched a trophy and earned bragging rights are at the forefront of a wave of marketing trends in which the focus is placed squarely on exceptional customer service, and the use of cost-efficient tools such as recycled paper and electronic media.

Click to view the winners profiles.

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Marketing Monster of the Midway

In the time since the inaugural SAMMY Award prize was bestowed one evening in 1995, a select few companies have distinguished themselves as perennial finalists, while fewer still have taken home multiple trophies in the same year. But only one company can tout itself as victor of the rigorous Overall Integrated Marketing Program category for three years running.

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View the 2008 SAMMY Winners and Finalist Entries

View entries by the 2008 SAMMY Awards winners and finalists here!

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2008 SAMMY Winners Announced

2008 SAMMY Finalists Announced!

The 2008 SAMMY finalists have been announced! Click here for more information.

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2007 SAMMY Finalists & Winners

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2006 SAMMY Finalists & Winners

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2005 SAMMY Finalists & Winners

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2004 SAMMY Finalists & Winners

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2003 SAMMY Finalists & Winners

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